--- title: "Greggs: Custom web development and design using Storyblok CMS - ditta" canonical_url: "https://ditta.studio/work/greggs" last_updated: "2026-09-01T06:03:21.863Z" meta: author: ditta description: "Following the successful launch of Luca, Smith & Willis once again partnered with ditta to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof." "og:description": "Following the successful launch of Luca, Smith & Willis once again partnered with ditta to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof." "og:title": "Greggs: Custom web development and design using Storyblok CMS" --- # Greggs Everything from Sausage Rolls to salads and speciality coffees. Following the successful launch of Luca, Smith & Willis once again partnered with ***ditta*** to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof. ## Baking News In collaboration with the Greggs development team, we delivered a full website rebuild, developing a robust design system and component library to ensure consistency, scalability and reuse across the platform. - Web Development - SEO Optimisation - Content Strategy - Digital Strategy - CMS Integration - Performance Optimisation - Accessibility Auditing - Technical Architecture ### Strategy & planning Smith & Willis is the parent brand of Luca and Osip, both Michelin-starred restaurants. They required a website that could elegantly showcase their existing locations while providing a scalable foundation for future growth. Alongside the brand storytelling, the site also needed to function as a recruitment portal, supporting hiring across their restaurants and making it easy for candidates to explore and apply for roles within the group. ### Strategy & planning We delivered the Smith & Willis website as a modern frontend experience built with a structure that was designed to give each restaurant its own space within the wider brand, allowing Luca, Osip, and future locations to be showcased individually while maintaining a cohesive overall identity. A strong emphasis was placed on visual storytelling, with photography-led layouts that highlight each location’s atmosphere and character. Alongside the marketing site, we developed a custom recruitment system integrated directly with their CMS. This allows the Smith & Willis team to create and manage job listings internally, with each role dynamically generating a tailored application flow through a custom-built web form. > ***ditta*** really understood what we were trying to achieve and were able to bridge the gap between design and build whilst taking all creative and commercial considerations on board. > > They are a pleasure to work with and are now an integral part of the Smith & Willis family. *![Gordon Wilhelm]()**Gordon Wilhelm**Head of Brand & Strategy* If you like the sound of how we work, we’d love to hear more about your next project. [Say hello](mailto:info@ditta.studio)