---
title: "Smith & Willis: Custom web development and design using Storyblok CMS - ditta"
canonical_url: "https://ditta.studio/work/smith-willis"
last_updated: "2026-05-13T16:15:36.995Z"
meta:
  author: ditta
  description: "Following the successful launch of Luca, Smith & Willis once again partnered with ditta to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof."
  "og:description": "Following the successful launch of Luca, Smith & Willis once again partnered with ditta to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof."
  "og:title": "Smith & Willis: Custom web development and design using Storyblok CMS"
  "twitter:title": "Smith & Willis: Custom web development and design using Storyblok CMS"
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# Smith & Willis

Meaningful connections and unforgettable moments.

Following the successful launch of Luca, Smith & Willis once again partnered with _**ditta**_ to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof.

## Brand Partners

Smith & Willis build places people love that make you feel at home. Where exceptional food, meaningful connections and unforgettable moments are made.

- Web Design
- Web Development
- UX & UI Design
- SEO Optimisation
- Content Strategy
- Digital Strategy
- Prototyping

### Strategy & planning

Smith & Willis is the parent brand of Luca and Osip, both Michelin-starred restaurants. They required a website that could elegantly showcase their existing locations while providing a scalable foundation for future growth.

Alongside the brand storytelling, the site also needed to function as a recruitment portal, supporting hiring across their restaurants and making it easy for candidates to explore and apply for roles within the group.

### Strategy & planning

We delivered the Smith & Willis website as a modern frontend experience built with a structure that was designed to give each restaurant its own space within the wider brand, allowing Luca, Osip, and future locations to be showcased individually while maintaining a cohesive overall identity.

A strong emphasis was placed on visual storytelling, with photography-led layouts that highlight each location’s atmosphere and character.

Alongside the marketing site, we developed a custom recruitment system integrated directly with their CMS. This allows the Smith & Willis team to create and manage job listings internally, with each role dynamically generating a tailored application flow through a custom-built web form.

> _**ditta**_ really understood what we were trying to achieve and were able to bridge the gap between design and build whilst taking all creative and commercial considerations on board.
>
> They are a pleasure to work with and are now an integral part of the Smith & Willis family.
_![Gordon Wilhelm](https://a2.storyblok.com/f/284609/800x800/9410b32edb/gordon-willhelm.webp/m/80x80/smart/filters:quality(85))**Gordon Wilhelm**Head of Brand & Strategy_

If you like the sound of how we work, we’d love to hear more about your next project.

[Say hello](https://ditta.studio/mailto:info@ditta.studio)