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Smith & Willis
Meaningful connections and unforgettable moments.
Following the successful launch of Luca, Smith & Willis once again partnered with ditta to develop the website for their parent company, creating a unified digital presence that brings all of their brands together under one roof.
Brand Partners
Smith & Willis build places people love that make you feel at home. Where exceptional food, meaningful connections and unforgettable moments are made.
- Web Design
- Web Development
- UX & UI Design
- SEO Optimisation
- Content Strategy
- Digital Strategy
- Prototyping
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Strategy & planning
Smith & Willis is the parent brand of Luca and Osip, both Michelin-starred restaurants. They required a website that could elegantly showcase their existing locations while providing a scalable foundation for future growth.
Alongside the brand storytelling, the site also needed to function as a recruitment portal, supporting hiring across their restaurants and making it easy for candidates to explore and apply for roles within the group.
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Strategy & planning
We delivered the Smith & Willis website as a modern frontend experience built with a structure that was designed to give each restaurant its own space within the wider brand, allowing Luca, Osip, and future locations to be showcased individually while maintaining a cohesive overall identity.
A strong emphasis was placed on visual storytelling, with photography-led layouts that highlight each location’s atmosphere and character.
Alongside the marketing site, we developed a custom recruitment system integrated directly with their CMS. This allows the Smith & Willis team to create and manage job listings internally, with each role dynamically generating a tailored application flow through a custom-built web form.
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ditta really understood what we were trying to achieve and were able to bridge the gap between design and build whilst taking all creative and commercial considerations on board.
They are a pleasure to work with and are now an integral part of the Smith & Willis family.
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